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ロレックスは日本で安い?

Is a Rolex cheaper in Japan?

Pre-owned, often yes: Japan has a huge supply, the yen is weak, and visitors get 10% tax back. Here are real Japanese dealer prices, with and without the tax refund, and how to check against home.

The short answer

For a pre-owned Rolex, Japan is often one of the cheaper places to buy, especially if you're visiting and can claim the tax refund. For a new Rolex at an official boutique, prices are set by Rolex and popular sports models are just as hard to get in Japan as anywhere else, so the pre-owned market is where Japan stands out.

What Japanese dealers ask now

ModelJapanese asking price
incl. 10% tax
After the visitor tax refund
about
Rolex Submariner Date
126610LN
¥2,379,000
≈ US$15,020
¥2,163,000
≈ US$13,690
Rolex Submariner (No Date)
124060
¥2,172,000
≈ US$13,710
¥1,975,000
≈ US$12,500
Rolex GMT-Master II "Pepsi"
126710BLRO
¥4,081,000
≈ US$25,760
¥3,710,000
≈ US$23,480
Rolex GMT-Master II "Batman"
126710BLNR
¥3,059,000
≈ US$19,310
¥2,781,000
≈ US$17,600
Rolex Cosmograph Daytona
126500LN
¥5,528,000
≈ US$34,900
¥5,025,000
≈ US$31,800
Rolex Explorer
124270
¥1,498,000
≈ US$9,460
¥1,362,000
≈ US$8,620
Rolex Explorer II
226570
¥1,908,000
≈ US$12,050
¥1,735,000
≈ US$10,980
Rolex Datejust 41 (steel, smooth bezel)
126300
¥1,712,000
≈ US$10,810
¥1,556,000
≈ US$9,850
Rolex Datejust 41 (steel, white gold fluted bezel)
126334
¥2,503,000
≈ US$15,800
¥2,275,000
≈ US$14,400
Rolex Oyster Perpetual 36
126000
¥1,481,000
≈ US$9,350
¥1,346,000
≈ US$8,520

Typical pre-owned asking prices at Japanese dealers, checked 2026-11-02, at ¥158 to the US dollar. The refund column takes off Japan's 10% consumption tax, which visitors get back at the airport; the refund company may charge a fee.

Dial, bracelet and the date on the papers can move a price a lot. Each model's page shows the range and notes on variants.

Why Japan is often cheaper

  • Supply. Japan's biggest dealers carry thousands of watches each, and competition between them keeps prices honest.
  • The yen. With the yen weak, Japanese prices look low in dollars, pounds and euros.
  • The tax refund. Visitors get Japan's 10% consumption tax back after customs confirmation at the airport.
  • Careful owners. Many watches come with box and papers (箱保付き) and are graded carefully by the dealer.

How to check against home

  1. Find the model above, or in our price guide, and note the price after the refund.
  2. Compare it with the same reference, condition and papers from dealers in your country.
  3. If you're not carrying it home yourself, add shipping, import duty and tax with our landed cost calculator.

Where to buy

The big dealers are in Tokyo's Ginza, Shinjuku and Nakano Broadway, and Osaka's Shinsaibashi. See Tokyo, Osaka and Kyoto, and our step-by-step guide to buying a pre-owned Rolex in Japan.

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