Based in Osaka · We reply in English✉ info@jwatch.jp

ロレックス 278274

Rolex (classic)

Rolex Datejust 31 (steel/white gold, fluted bezel) 278274

What Japanese dealers are asking for a pre-owned Rolex Datejust 31 (steel/white gold, fluted bezel) 278274, a model from 2018, and how to buy one in Japan.

Typical asking price in Japan

¥2,148,000 ≈ US$13,560

Range ¥2,019,600–¥2,451,600 from 7 dealer listings, including Japan's 10% consumption tax. Checked 2026-11-02.

Plain blue, grey, black and green dials run about 2.0-2.45M yen; diamond-dial versions are about 2.2-2.4M yen.

What it costs to bring home · Example listing

When was yours made?

Japanese listings often give the serial number or the year. Our Rolex date finder turns it into a production date.

Reading a Japanese listing for this watch

旧ギャラ / 新ギャラ kyū-gyara / shin-gyara
Older paper warranty / newer plastic warranty card.
ルーレット刻印 rūretto kokuin
The ROLEX engraving around the inner dial ring (rehaut), used from the mid-2000s.
穴あり / 穴なし ana ari / ana nashi
With / without drilled lug holes. Rolex stopped drilling them in the 2000s.
トリチウム / ルミノバ torichiumu / ruminoba
Tritium lume (older) / LumiNova or Super-LumiNova (from the late 1990s).
ノンデイト non deito
No-date version of a model.
保証書 / ギャラ hoshōsho / gyara
Warranty card or papers. ギャラ comes from 'guarantee'.
箱・保証書付き (箱保付き) hako hoshōsho tsuki
Comes with the box and papers.
国内正規品 kokunai seiki-hin
First sold by an official dealer in Japan.

More in our guide to Japanese listing terms.

Where to look

Licensed shops that list Rolex among their specialities:

Related models

Prices are what Japanese dealers ask on their own websites, not auction or buyback prices. Condition, papers and dial variant can move a price a lot. See all models in the Japan price guide.